About Green Willow Funerals

We are one of the largest funeral directors in South Wales with a wealth of experience in providing high-quality funeral services for over 25 years.

Green Willow Funerals Team & Vehicles
Green Willow Funerals History

Green Willow Funerals are here to serve families and communities across South-East Wales. Beyond our attention to detail and high-quality service, many choose Green Willow Funerals as we are an award-winning social enterprise and our profits are donated to the Cardiff YMCA (1910) Trust, funding local projects across South Wales.


Green Willow Funerals was originally founded in April 1997 by John Bettles, who at the time was Chief Executive of both the Cardiff YMCA and Cardiff YMCA Housing Association.
We directed our first funeral on the 23rd of May 1997. The funeral was held at St Augustine’s Church, Rumney, followed by burial at the Duke of Westminster’s Estate, Ecclestone, Cheshire.

We opened our first funeral home in Newport in 1997, followed by Heath, Cardiff in 1999 and our third funeral home in Dinas Powys in 2004. Since our establishment, we have helped thousands of families across South-East Wales, by providing compassionate, dignified, and respectful funeral services.


To become the leading provider of high quality, value for money, family-focused, funeral services in South Wales.


Our mission is to provide funeral services to the highest standards, following the standards and quality set out by the National Association of Funeral Directors.

We aim to deliver community enrichment through our social enterprise status, donating our profits to the Cardiff YMCA (1910) Trust to support people and communities across all backgrounds in South Wales.


Reliability (trustworthiness, capability & dependability).
Empathy (sensitivity and recognition for personal loss).
Supportiveness (for individuals and families through challenging times).
Pride (in the work we carry out and the charity support we provide).
Equality (treating everyone fairly).
Caring (providing comfort for families and care for loved ones).
Transparency (being upfront and open about our costs).

1910 Trust Logo1

The 1910 Trust, our charity owner

As a social enterprise, our profits are donated to the Cardiff YMCA (1910) Trust, which funds local community projects and activities across South Wales.